Building the brain for the next generation of intelligent machines
Instead of just making chatbots that predict words, Loosh is developing machine consciousness; AI that can remember, reason, and understand emotion the way humans do. This makes AI agents that are relatable, trustworthy, and capable of making sound decisions in real-world situations.
The company was founded by Chris Sorel and Lisa Cheng, two leaders with deep backgrounds in software, blockchain, and AI, who came together through shared research into how technology and human consciousness intersect. Their work is informed by decades of practical engineering, DeFi infrastructure, and exploration in cognitive science.
What it does
Loosh is designed to evaluate intentionality, consequence, and right action across multiple moral and ethical systems to develop a comprehensive evaluation that an LLM can use to make ethical and rational decisions.
Yet no single moral framework can ever be all encompassing. They’re worldviews: schemas through which we can assess and understand human intentionality from a particular moral perspective.
How it works
They’re developing various model context protocol (MCP) servers, backed by fine tuned models, that analyze requests and decisions with multiple different ethical frameworks: starting with deontology, rights, and virtue ethics, and with more to follow. By combining ethical ontology and symbolic reasoning with a semantic memory vector database, they can create emergent ethical reasoning without overfitting one worldview or another.
From these foundations, Loosh is being built from first principles to evaluate information and emergent situations across multiple moral systems to deliver a comprehensive analysis (analytical summary, brief) that LLMs and agentic systems can use to make ethically sound and human aligned decisions. This enables AI to act less like a tool and more like a companion or co-worker, something that can genuinely understand people.
Why this is important
Watching footage of the latest robotic assistants is impressive: their dexterity, intelligence, and capabilities are growing more and more human.
But it’s also unsettling. Beneath all these outward improvements is an inner void. Robotic agents can’t feel. They give the impression of understanding what humans feel, but right now that’s all it is: an impression.
That’s a big problem. And it’s a problem that Loosh AI is built to solve.
Founders
- Chris Sorel, CTO
- Lisa Cheng, CEO
Sector
- Conscious robotics
Incentivising
- Cognitive inference
Accomplishments
Whitepaper
- Whitepaper
Website
Pledging coming soon
